How is alexa traffic ranking calculated for your website

June 28, 2010 by: sensehow 1

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Alexa.com provides traffic ranking for all websites.But people are not aware how alexa calculates the traffic rank for websites and how the traffic of all the websites are tracked.Initially when i was new to internet,i found alexa ranking badges in many websites.I simply thought that the entire visitor count of the website was analyse’d and traffic ranking was based on it.But now after i was interested in web design and blogging i had to take a close look at alexa traffic rankings since all the  friends i made in the internet asked me about my blog’s alexa rankings.But alexa traffic ranking is not calculated by the way i and many users think until now.

How is alexa traffic rank calculated?

Alexa traffic rank is calculated based on the alexa toolbar.There are millions of users using the alexa toolbar allover the world.Every websites alexa ranking is based on the analysis of the website by the alexa toolbar for a period of three months.The maximum number of alexa toolbar users your website receive, you website rank high in alexa.It is the combination of both the visitors and the pageviews by all the alexa toolbar users who visit your site.Rank is provided based on the measure of visitors and pageviews by users who have installed alexa toolbar in their browser.

So if your website has millions of visitors and none of them have installed alexa toolbar the your alexa ranking will be too low compared to those sites you make 1000 visitors who have installed this toolbar.You can download the alexa toolbar from here

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